Does my business need a website?
This is a puzzling question for many entrepreneurs, established companies, and start-ups. But the answer is a very simple one, yes your business very much requires a website to thrive.
Bill gates ones said, “if your business is not on the internet, then your business will go out of business”.
- Statistics reveal that 55% of people will search online for reviews and recommendations before making a purchase, with 47% visiting the company website, 26% checking out the physical store, and 23% of people talking with friends and family. (KPMG)
These numbers are concrete proof that a website is a necessity for a business to have long term success in our technologically inclined society of today.
Still not convinced that you need a website yet?
Well, here are 8 solid points to clear your doubt about having a website for your business.
1. credibility
2. Accessibility
3. To showcase your product
4. You can present your best reviews and testimonials (what’s a business without trust?)
5. contact
6. You can benefit from Google search
7. To establish your place in the industry
8. To strategically target your customers
1 Credibility
A website is a virtual stamp of your business’s professionalism, capabilities, and trustworthiness.
84% of today’s consumers think a website makes your business more credible than a company that only operates on social media platforms. Meaning a huge percentage of consumers will rather do business with a company that has a website, than a company that lacks one.
Why?
Because consumers want to be sure they are making the right choice when it comes to spending their money. A lot of businesses are out there, and they don’t want to regret making the wrong decision. So an official well-optimized website gives them a sense of security.
2 Accessibility
The year 2020 has taught us so many lessons, one of which is the importance of taking your business online.
As of January 1st, 2020, Jeff Bezos’s net worth was roughly $115 billion but, during the period of the covid 19 pandemic lockdown, Jeff Bezos became the first billionaire to cross the landmark of $200 billion.
How?!!
This is possible because when businesses and other physical stores had to shut down to curb the spread of the pandemic. His business already had an online platform(www.amazon.com), so people could easily access the particular product they wanted from the comfort of their own homes. Showing the obvious advantage of having a website, 24/7 you are always open for business.
3. To Showcase Your Product
A website also serves as a digital show glass for your business, through which your customers and potential customers can see meaningful information about the products or services you have to offer without them being in contact with your physical shop or office. This information can be presented in various forms such as pictures, videos, or well-written content. Your website is your very own creative space to express what your business is all about.
4. To present your best reviews and testimonials
What is a business without trust?
Posting reviews and testimonials on your website is a means of building social proof. This is something people need to reassure themselves that they are making the right decision. In one way or another, we all have sought out social proof when making certain decisions in our lives for example, before I download an app I am unfamiliar with, I usually go through the reviews to know what people think about the app and confirm if it’s worth my time. The same goes for your business, placing your best reviews and testimonials on your website lets potential customers know that your business is tested and trusted by others.
5. Contact
Back in my college days, I and a couple of my friends made a particular restaurant our designated hangout. We believed they served the best noodles we had ever tasted in the whole of Benin city, Nigeria. after our stressful day we would meet up, grab a tasty bowl of noodles, share stories about our day, make jokes, and laugh together, it was like our subsidiary home. Then one day we came to our usual spot and met an empty building. the restaurant had packed up and relocated. We searched for weeks trying to find their new location we had no choice but to eventually give up and move on.
Now is there a way they would have relocated without losing customers?
Just imagine if the restaurant had a well-optimized website integrated with a map and their contact details readily available. We would have easily contacted them or search for their new location online without breaking a sweat. Helping them retain their regular customers and also aid new customers locate the restaurant.
6.You Can Benefit From Google
Am sure you are wondering how this is possible?
The thing is before clients decide to make a business deal, they would want to do their research about your brand. They could go door to door and ask people about your business, or they could track down your former clients and ask their opinion on your work but, there is a more efficient and less stressful way of getting this information.
Can you guess how?
Yes, that’s right, a search engine, a digital tool that easily retrieves any information you need from the internet. I am sure you are wondering how your business benefits from this. Nearly 93% of all web traffic comes through search engines. Globally google accounts for 76% and 86% of desktop and mobile search traffic respectively. Having a website gets your business into google search listings and bring your business to the limelight. If you do proper SEO for your site, it will be among the top options on the search engine result page and more people will come in contact with your business just by searching keywords related to your brand.
7. TO ESTABLISH YOUR PLACE IN THE INDUSTRY
The importance of having your business online is becoming more and more evident to entrepreneurs with every passing day, if your competitors aren’t online yet, chances are they will be very soon. So seize the opportunity to become a leader in your field by building a quality website.
But if your competitors are already online, it is never too late to join in on the party. A different kind of opportunity has been presented before you, you can build your very own optimized website that shows your uniqueness and help your business stand out to grab the attention of customers.
8. TO STRATEGICALLY TARGET YOUR CUSTOMERS
Other than attracting visitors, a website still comprises of other incredible features that track the following metrics:
the number of people visiting your website.
The number of people who have visited your website only once.
How many times a page has been visited.
The number of people who left without reading the page they landed on.
For how long do people visit your website content.
With these stats, you can better understand your customer’s needs and know want content appeals to them. In return, this will help you create a better user experience, and more people will visit your site.
The future of mankind is firmly influenced by technological advancement. To simply put, the future of business is digital, and if you do not keep up with the trend your business will become obsolete. So the question you should be asking should not be if you need a website, but if your business can survive in the long term without it.
Make a critical business-boosting decision and book a session with muzzlab technologies today.